
Bonchon Branding
Promotional Design / Logo Design / Signage Design
Bonchon Franchise LLC. | bonchon.com
Based in the heart of New York, Bonchon specializes in Korean-style fired chicken and a variety of savory Asian fusion dishes. Bonchon has travelled far and wide from Busan, South Korea, to become the internationally loved brand it is today. After the success of Bonchon in the coastal city of Busan in 2002, the brand quickly expanded worldwide.
Project Date: 2012













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Bonchon Franchise LLC.
Bonchon Chicken is a global restaurant brand best known for its crunchy double-fried chicken, savory signature sauces, and unique pan-Asian menu. Founded in 2002 in South Korea, “Bonchon” means “my hometown” in Korean and represents the company’s mission and commitment to authentic, traditional ingredients and cooking techniques, ensuring the highest level of quality, flavor, and care with each dish. It is for these reasons, Bonchon was recognized by Business Insider in 2019 as “the gold standard for fried chicken,” beating out five major restaurant chains for “best chicken wings.” Bonchon was also recently named as a top-10 innovative restaurant in Fast Casual’s 2020 Top 100 Movers & Shakers, further solidifying Bonchon’s position as a leader within the industry.